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2019 National Recruiting and Retention Symposium Video:

The Driver Shortage is For Your Competition

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WATCH PRESENTATION

 


Included with the Presentation:

Driver Persona ImagesDriver Personas Template

We define driver personas by their job duties and their shared values, motivations, and personalities.

The Driver Persona Template will be your guide to create your unique message. Use this downloadable file to create your Personas and start targeting the right drivers today!

CoverHow To Develop a Driver Brand eBook

A brand is what drivers think of when they hear your company name.  Every interaction your drivers have with dispatch, management, payroll, secretaries, management, and other drivers shapes your driver brand.

In this eBook, we'll teach you the formula to developing your own driver brand statement and how to execute a driver recruiting strategy that utilizes the messaging you've created.

Watch the Presentation

Fill out the form below and you'll be able to view the presentation, along with your Driver Marketing Kit!