Included with the Presentation:
Driver Personas Template
We define driver personas by their job duties and their shared values, motivations, and personalities.
The Driver Persona Template will be your guide to create your unique message. Use this downloadable file to create your Personas and start targeting the right drivers today!
How To Develop a Driver Brand eBook
A brand is what drivers think of when they hear your company name. Every interaction your drivers have with dispatch, management, payroll, secretaries, management, and other drivers shapes your driver brand.
In this eBook, we'll teach you the formula to developing your own driver brand statement and how to execute a driver recruiting strategy that utilizes the messaging you've created.