In part 3/4 of Building a Driver Brand Statement, AvatarFleet President Scott Rea brings about real life examples of trucking companies who have mastered their driver brand statement and have stuck out among the crowd with some of their own innovative ideas.
What is a Driver Brand? It's what drivers think of when they hear your company name. Your company has a reputation amongst drivers. Every interaction your drivers have with dispatch, management, payroll, secretaries, management, and other drivers shapes your driver brand.
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