Building a Driver Brand Statement Part 2


In part 2/4 of Building a Driver Brand Statement, AvatarFleet President Scott Rea talks about working with the millennial generation and how to appeal to their wants, needs and desires as potential hires.

What is a Driver Brand? It's what drivers think of when they hear your company name. Your company has a reputation amongst drivers. Every interaction your drivers have with dispatch, management, payroll, secretaries, management, and other drivers shapes your driver brand.

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