In Building a Driver Brand Statement, AvatarFleet President Scott Rea talks about:
- The methodology to crafting a perfect driver brand and the steps you can take to create a statement of your own
- Adjusting your pitch for the millennial generation
- REAL world examples of companies that have crafted their Driver Brand Statement
- Completing the process by implementing a Driver Finishing School program
What is a Driver Brand? It's what drivers think of when they hear your company name. Your company has a reputation amongst drivers. Every interaction your drivers have with dispatch, management, payroll, secretaries, management, and other drivers shapes your driver brand.
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