How To Build A Driver Brand Statement

 In Building a Driver Brand Statement, AvatarFleet President Scott Rea talks about:

  • The methodology to crafting a perfect driver brand and the steps you can take to create a statement of your own
  • Adjusting your pitch for the millennial generation
  • REAL world examples of companies that have crafted their Driver Brand Statement
  • Completing the process by implementing a Driver Finishing School program

What is a Driver Brand? It's what drivers think of when they hear your company name. Your company has a reputation amongst drivers. Every interaction your drivers have with dispatch, management, payroll, secretaries, management, and other drivers shapes your driver brand.

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