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FREE GUIDE

Unlock the Secrets to Driver Loyalty with the Voice of the Driver Guide

Ever wonder what truly drives your drivers' decisions? Why they leave their previous fleets and choose to stay with yours? Discover the key insights you need to create a compelling recruitment message with our Voice of the Driver Guide. This comprehensive resource walks you through how to conduct interviews with your drivers to uncover exactly why they chose to drive for your fleet—and how to keep them on board.

What's Inside?

The Voice of the Driver Guide includes detailed interview questions in four key areas:

AF__TrainIcon-Purple-26 About the Driver
AF__TruckCrash-Icon About Their Day
5 About Job Selection
11 About Their Challenges
Days to hire

About the Driver

Questions to help build rapport and understand their background before the interview.

Cost Per Hire

About Their Day

Learn what a typical day looks like for your drivers.

Transmark Logistics-37-1

About Job Selection

Discover why they chose your fleet and how they make career decisions.

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About Their Challenges

Explore their biggest challenges and pain points, now and in the future.

Frequently Asked Questions

What is the Voice of the Driver Guide?

The Voice of the Driver Guide is a step-by-step resource designed to help you conduct interviews with your drivers to gather authentic insights about why they chose your company and what keeps them loyal. It provides a framework of questions that allow you to learn about their day-to-day experiences, decision-making process, and any challenges they face.

How will the Voice of the Driver Guide help my fleet?

The guide helps you uncover the real reasons drivers choose your fleet over others and what motivates them to stay. It allows you to strengthen your recruitment messaging, improve your company culture, and address the pain points that lead drivers to leave their previous fleets. Ultimately, it can help increase both recruitment and retention rates.

What kind of questions are included in the guide?

The Voice of the Driver Guide includes questions designed to uncover key insights about:

  • The driver’s background and work history
  • Their typical day on the job
  • How they make decisions about which company to work for
  • The best and worst aspects of their current job
  • Challenges they face now and expect to face in the future

How do I conduct the driver interviews?

You can conduct the interviews using video conferencing tools such as Zoom, Microsoft Teams, or VideoAsk. Alternatively, you can set up in-person interviews or use a tripod with a smartphone to record the session. The guide provides you with a structured set of questions to ensure you gather useful insights from your drivers.

 

Why is it important to understand why drivers leave their previous fleet?

Understanding why drivers leave their last fleet helps you identify weaknesses in your competitors’ operations that you can use to strengthen your marketing and recruitment strategies. It also provides insight into potential improvements you can make to ensure your drivers are satisfied and loyal to your company.

 

How will this guide improve my recruitment messaging?

By collecting real feedback from your drivers, you’ll be able to create recruitment ads that resonate with potential drivers. Instead of relying on generic statements like "great pay" or "family atmosphere," you’ll be able to highlight the unique reasons drivers choose and stay with your fleet, based on their personal experiences.

 

Can the Voice of the Driver Guide help me retain drivers?

Yes, by understanding the challenges and frustrations your drivers face, you can address these issues before they become reasons for them to leave. The guide helps you identify areas where you can improve your operations, culture, and driver support, which in turn increases driver satisfaction and retention.