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Template Purple Cow Doc

FREE Fill-in-the-blank TEMPLATE

The First Step To Telling Your Story Starts Here

Forget the generic claims that every other fleet is using. Instead, tap into the real reasons your drivers love working for you by using their own words to tell your story.

Get Started Today

Ready to transform your recruitment strategy and attract the best drivers to your fleet? Download the Purple Cow Document today and start crafting your unique message.

get your purple cow document

What's Inside?

A Simple Way To Present The Three Things That Make You Different A Simple Way To Present The Three Things That Make You Different
How To Use This Guide How To Use This Guide
Why You Need the Purple Cow Document Why You Need the Purple Cow Document
What Makes Your Company Different

A Simple Way To Present The Three Things That Make You Different

In today's competitive trucking industry, drivers have heard it all: "great pay," "home time," "family atmosphere." These phrases have become so common that they blend into the background. If your fleet wants to attract and retain top drivers, you need to offer something truly unique—something that makes your company the obvious choice. That’s where our Purple Cow Document comes in.

Driver Responding

How To Use This Guide

  • Conduct Voice of the Driver Interviews: Start by interviewing your drivers to uncover why they left their previous fleet and what keeps them loyal to yours. Their insights will reveal the true differentiators—your "purple cows"—that make your fleet special.
  • Craft Your Message: Use our fill-in-the-blank template to distill these insights into three compelling reasons that make your fleet a top choice. Avoid clichés and focus on what truly sets you apart.
  • Fill In Your Document: Populate a branded slide deck with these unique selling points and actual quotes from your drivers. This deck becomes a powerful tool for your recruiting and marketing teams, ensuring consistency in your messaging and helping you attract the best drivers.
Great Pay Great Benefits

Why You Need the Purple Cow Document

Do you want to burn advertising dollars and get nothing in return? If the answer is yes, then the mentality of a Purple Cow isn't for you.
If you'd like to maximize your ad spend and produce quality driver marketing, then this document will serve as a base for generating phenomenal creative with messaging that resonates with drivers.
This document allows you to:

  • Capture Authentic Insights: Learn directly from your drivers what makes your fleet different.
  • Create Consistent Messaging: Provide your team with a unified, compelling message that resonates with potential drivers.
  • Convert More Leads: Use real driver experiences to build trust and credibility with potential hires.

Frequently Asked Questions

What Is A "Purple Cow Document?"

The Purple Cow Document neatly presents what makes your fleet stand out. This fill-in-the-blank template is designed to help you highlight the top three reasons why drivers should join—and stay with—your company. 

Why Should You Download This Template?

If you're like other companies looking to tell their story, you probably struggle to get all of your ideas out of your head and onto paper. This sheet will help collect all of your ideas and neatly present them in a way that helps explain your purple cows.

What do I do with this template once I'm done?

Once you've completed this guide, you'll be able to start drafting real advertisements and marketing messages that stand out like a purple cow among a field of black and white cows!