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Free Video Series
The Purple Cow Academy
Learn how to double your hires without spending more on ads
We've compiled years of research into a 7-part video series to help you double your hires without needing to spend any additional advertising dollars.
What's a Purple Cow?
Find The Right Drivers (Not The Sign-On Bonus Chasers)
Define The Blueprint for a Perfect Driver Recruiting Process
What's a Purple Cow?
If you saw a purple cow, you'd turn your head, right? To attract the best candidates, you need a unique message, or, your purple cow. You can't keep running an advertisement that showcases your sign-on bonus or that you offer health benefits (because everyone does these days).
Find The Right Drivers (Not The Sign-On Bonus Chasers)
We know that pay is important when it comes to a driver working for your company - but a sign-on bonus shouldn't be the deciding factor to the hire. You'll learn how to use your purple cow message to target the best-fit driver who isn't just chasing a sign-on bonus.
Define The Blueprint for a Perfect Driver Recruiting Process
Learn proven methods to creating a smooth candidate experience that will help you reduce your speed to hire to under 7 days and get more drivers seated faster.