<img height="1" width="1" src="https://www.facebook.com/tr?id=737313050390762&amp;ev=PageView &amp;noscript=1">
Avartar Logo
Purple Cow Academy LP Graphic

Free Video Series

The Purple Cow Academy

Learn how to double your hires without spending more on ads

We've compiled years of research into a 7-part video series to help you double your hires without needing to spend any additional advertising dollars.

How Will You Benefit From This Course?

1-1 What's a Purple Cow?
2-2 Find The Right Drivers (Not The Sign-On Bonus Chasers)
3-1 Define The Blueprint for a Perfect Driver Recruiting Process
Do You have a Purple Cow

What's a Purple Cow?

If you saw a purple cow, you'd turn your head, right? To attract the best candidates, you need a unique message, or, your purple cow. You can't keep running an advertisement that showcases your sign-on bonus or that you offer health benefits (because everyone does these days).

Create Driver Personas

Find The Right Drivers (Not The Sign-On Bonus Chasers)

We know that pay is important when it comes to a driver working for your company - but a sign-on bonus shouldn't be the deciding factor to the hire. You'll learn how to use your purple cow message to target the best-fit driver who isn't just chasing a sign-on bonus.

The Candidate Experience

Define The Blueprint for a Perfect Driver Recruiting Process

Learn proven methods to creating a smooth candidate experience that will help you reduce your speed to hire to under 7 days and get more drivers seated faster.