Free Video Series
The Purple Cow Academy
We've compiled years of research into a 7-part video series to help you double your hires without needing to spend any additional advertising dollars.
Do Your Ads Turn Heads?
This course is designed for recruiters who don't have the time or marketing savviness to make ads that POP!
Let's face it, we all know that recruiting is a full-time gig itself...
Now throw in there planning, designing, and posting ads on the ever evolving platforms like Facebook, Instagram, Tik-Tok (🤯 too many options) and you're working ONLY about 120 hours a week.
This course won't solve us doing the creating for you (we can talk about that another time 😉), but it will help you develop tried and true ideas for making your ads resonate with potential operators.
What People Are Saying About the Purple Cow Academy
"The Purple Cow Academy DOES make you stand out in the completely crowded space of driver recruiting. You learn the recipe to create a great ad that works. My top lesson was how to talk TO (not at) my audience in a way that will resonate with them."
"We were leaning too heavily on our agency and waiting on them for new ideas. Until I met Scott, they had us looking the exact same in our advertising as everyone else. I now know how how to be proactive and what a good Purple Cow looks like."
What's a Purple Cow?
Find The Right Drivers (Not The Sign-On Bonus Chasers)
Define The Blueprint for a Perfect Driver Recruiting Process
What's a Purple Cow?
If you saw a purple cow, you'd turn your head, right? To attract the best candidates, you need a unique message, or, your purple cow. You can't keep running an advertisement that showcases your sign-on bonus or that you offer health benefits (because everyone does these days).
Find The Right Drivers (Not The Sign-On Bonus Chasers)
We know that pay is important when it comes to a driver working for your company - but a sign-on bonus shouldn't be the deciding factor to the hire. You'll learn how to use your purple cow message to target the best-fit driver who isn't just chasing a sign-on bonus.
Define The Blueprint for a Perfect Driver Recruiting Process
Learn proven methods to creating a smooth candidate experience that will help you reduce your speed to hire to under 7 days and get more drivers seated faster.
FREE Video Series
Access The FREE Course Now!
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