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Driver Personas Template
Create your ideal driver candidate profile with our easy-to-use personas template.
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You Won't Waste Your Money on Ads that Don't Work
You'll Tighten Up Your Recruiting Pitch
You'll Increase Your Close Rate
You Won't Waste Your Money on Ads that Don't Work
Marketing comes down to two aspects: your message and your audience. Not every driver is going to want the job you're offering - and that's okay. With that in mind, it's more effective to define a targeted audience for your advertisements rather than pushing your ads out to everyone.
You'll Tighten Up Your Recruiting Pitch
Are you bashing your head against the wall because drivers don't respond to your calls? It's probably because you aren't speaking to them effectively. Driver Personas tighten your pitch so it's impactful, memorable and effective for landing drivers.
You'll Increase Your Close Rate
Imagine if you only had to recruit drivers that had a vested interest in driving for your company...You'd most likely close a lot more of those candidates. By speaking to the right driver persona, you WILL close more candidates!